What is a Blog?
December 2005 updated November 2006
A blog is an online personal diary or web log hence the term blog. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.
Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. They have been around for some time and are generally regarded as a highly geeky pastime. But in the US they have hit the mainstream. Technocrati.com, a blog monitor, tracks almost 5 million blogs, and adds 15,000 every day.
In simple terms, a blog is a web site, where you write on an ongoing basis. New content shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.
See an example Here
Talk of blogs is everywhere. Corporations, authors, and experts of every stripe are finding that blogs can be valuable marketing and PR tools. But blogs aren't for everyone. So before you join the blogosphere, consider both the advantages and the caveats.
The major advantage of blogs is that they are interactive and require no knowledge of coding by the content creators. The major disadvantage is that maintaining a successful blog requires skillful research, professional writing skills and a huge commitment of time and effort. There simply is no such thing as a perfect marketing tool, or an effortless way to build traffic to any site, including blogs.
The 2004 Presidential race inaugurated the blog into the realm of serious marketing tool. From in-house communication, file sharing, and sheer speed of creation to interactivity with an audience, blogs are the cheapest, most effective content management tool yet created.
There are more advantages than disadvantages to blogging, but the disadvantages will definitely cause your blog's failure and could even put you in the midst of controversy or see you mocked by other bloggers.
The Dr. Pepper Raging Cow blog has become a classic example of what not to do. To launch a new milk flavored drink called "Raging Cow," Dr. Pepper/Seven Up's PR firm launched a blog called "Pasteurize This," following the adventures of a fictitious cow.
The PR firm, Richards Interactive, offered money and gifts to a half-dozen influential 18 to 24 year-old bloggers if they'd push the drink in their blogs. Instead, the bloggers wrote about what they viewed as a scam and pretty soon many bloggers were ridiculing Dr Pepper and calling for a product boycott.
Good news about blogs
If you know how to search engine optimize content, you can take advantage of the good placement being afforded to blogs by Google, Yahoo and others.
Despite the challenges, the general feeling is that you consider a blog as a way of establishing your identity and reputation on the Internet.
Scores of companies from giants like Microsoft to associations, authors and consultants are bypassing newspapers, magazines, billboards and other traditional media to take their message directly to their publics through blogs.
View an example and add this branded facility to your site by clicking Here www.sur.co.uk/blog.phtml