Sure Communication ( Ltd

web development, hosting & management
for corporate and commercial
internet presence


Newsletter August/September 2003 Issue No 33

Dear #first_name#, this edition looks at:

  • EU Directive 2002/58/EC - It's nearly here, are you ready?
  • Search engine news - Yahoo to acquire Overture for $1.63 billion!
  • IT/Internet legal issues - EU Directive 2002/58/EC in detail
  • Latest virus news - W32/Blaster-A & W32/Sobig-F
  • Fast Fact - Books, Travel and Music are best sellers online in UK
  • Online Marketing, Services & Software - This section is for existing clients only
    • Online Marketing - Pay Per Click (PPC) Latest & Email
    • Services, updates & upgrades
    • Other useful Software

If you do not receive this level of service and proactive support from your existing web developers then you need to talk to us FREE on 0800 074 8575 or mail us on

  • EU Directive 2002/58/EC - It's nearly here, are you ready?

We make no apologies for dominating our latest newsletter with this subject, as it is the biggest change in legislation to effect companies, organisations and individuals operating within the EU. With the above EU Directive set to become Law on 31st October 2003, you should have plans in place to ensure that your web presence complies. 

This directive effects e-business particularly in the areas of unsolicited communications i.e. Opt-In email, SMS for direct marketing purposes and privacy statements.

With regards to unsolicited communications, the use of e-mail and SMS for direct marketing purposes will only be allowed on an opt-in basis (i.e. with the recipients permission). However the directive will allow marketing e-mails concerning a business' own products and services which are similar to those purchased by the recipients in the past, provided that customers are given the opportunity to opt-out of such emails when their data is collected and on the occasion of each message. Common practice such as sending marketing emails on behalf of business partners and list selling will breech the new directive unless the e-mail addresses of the recipients belong to individuals who have previously consented to all types of e-mail marketing.  

Luckily for ebusinesses, the EU Council has softened its approach on the issue of cookies, web bugs, hidden identifiers and similar devices will be allowed provided that the individuals concerned receive clear and comprehensive information (but not necessarily in advance) about the use of that type of technology and are offered the right to refuse it.

Practical Guidance - The following considerations will need to be addressed online:

1) Encryption and access controls are implemented appropriately.

2) Privacy policies are reviewed to ensure that the use of cookies is properly explained.

3) Marketing Opt-In boxes are built into registration forms.

4) Placing Links to privacy policies on order forms referring to the right to Opt-Out of receiving information about similar services.

5) Including Opt-Out mechanisms in every single marketing e-mail.

6) Ensuring that consent is positively obtained if third party products or services are to be advertised by e-mail.

7) Warranties and indemnities are required regarding all recipients' permission to receive unsolicited direct marketing when purchasing e-mail addresses for that purpose.

We are pleased to advise that most of the above has been implemented where applicable as best practice with the projects we have been involved with, but we are continuing to contact our clients where these recommendations still need to be addressed.  

Read more including the Directive itself by clicking Here

  • Search engine news - Yahoo to acquire Overture for $1.63 billion!

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company and Overture Services, Inc. (Nasdaq:OVER ) a global leader in commercial search services (PPC/CPC) on the Internet, have signed a definitive agreement under which Yahoo will acquire Overture for $1.63 billion.

Ensure you increase traffic to your website &

  • IT/Internet legal issues - EU Directive 2002/58/EC in detail

It has taken nearly two years for the politicians and lawmakers of the European Union to reach a compromise on how to provide an appropriate level of privacy protection for Internet users. 

With recent research indicating that more than half of UK ecommerce sites do not comply with all of the three main laws covering web sales - the Ecommerce Directive, the Data Protection Act and Distance Selling Regulations!

The survey, commissioned by online legal specialist Clickdocs, says 68% of sites claim to meet data protection rules, but only 18% are registered with the Information Commission. Nearly half of sites do not have a privacy statement, and just 37% comply with Distance Selling Regulations.

Read more about EU Directive 2002/58/EC and an interesting FAQ on Opt-In email Here

  • Latest virus news - W32/Blaster-A & W32/Sobig-F

If you use a computer whether it be standalone or on a network, you need to protect your system!

Good protection is achieved by having a security policy, which incorporates regular Operating System updates, deploying Anti Virus software and installing a Firewall.

OS updates can be obtained from Microsoft at and affordable Anti Virus and firewall software/hardware is available from various suppliers so there really are no excuses for being caught out. 

Please be certain you take the necessary steps to ensure against infection.

Read more Here

Brought to you in conjunction with Sophos Anti Virus - Click Here for live info on the latest viruses and hoaxes or go to

  • Fast Fact - Books, Travel and Music are best sellers online in UK

Source: BMRB Interactive  



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Sure Communication ( Limited

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Registered Office: 3 Jesse Terrace, Reading, Berks RG1 7RS