Sure Communication ( Ltd

web development, hosting & management
for corporate and commercial
internet presence


Newsletter April/May 2004 Issue No 37S

This edition looks at:

  • Web utilities you should not be without - Check out the latest here!
  • Search engine news - MSN releases new search engine details & Google float offers shares via online auction!
  • IT/Internet legal issues - A guide to distance selling
  • Latest virus news - Check live virus info here
  • Fast Fact - Internet is catching up with other media!
  • Online Marketing, Services & Software - This section is for existing clients only
    • Online Marketing - Pay Per Click (PPC) Latest & Affiliate Marketing 
    • Services, updates & upgrades
    • Other useful Software

If you do not receive this level of service and proactive support from your existing web developers then you need to talk to us FREE on 0800 074 8575 or contact us Here

  • Web utilities you should not be without - Check out the latest here!

As mentioned in our last newsletter, enhancement of our Content Management System (CMS) and site Broken Link checking facility (SureLinks) are well underway and our customised Anti Spam/email filter (SureMail) which also includes Web Based email is now in final testing with very encouraging results, i.e. a reduction in unwanted email (SPAM) of nearly 100%!!!

Further details about these developments will be posted to our site and future Newsletters, customers who are eligable for upgrade will be contacted.

The upgrade of our web servers was completed successfully overnight at the end of March with minimal downtime and no disruption. This maintains any sites we host at optimum speed and performance or in other words as FAST & RELIABLE as we can make them! With previous uptime stats of 99.94% you know your site is in safe hands.

Sample the latest online products and services which are driving the success of online projects Sure Communication are involved with, by clicking Here

  • Search engine news - MSN releases new search engine details & Google float offers shares via online auction!


Microsoft has announced plans to start up a new engine for its MSN Search service this July.

The computer giant intends to change the way it displays text advertisements that are listed alongside search results as part of the new service.

Paid listings, or advertisements that piggyback onto search results, have become a hugely profitable component of the search industry, estimated to be worth $2 billion in 2004. The new MSN system will more clearly distinguish paid ads from organic search results as of July 1st. MSN said it will display paid listings separately at the top and to the right of search results generated by its search engine.

"We're really close to finding out what really strikes consumers as the most relevant search results," said Karen Redetzki, an MSN product manager.

She explained that MSN will list three paid listings at the top of every search result, of which at least two will be advertisements sold directly by MSN. Currently, Microsoft's paid listings are sold through an intermediary called Overture Services and the company intends to continue the partnership.

Microsoft's new product is likely to fuel competition between MSN, Google and Yahoo for the coveted search market. The new MSN service will reportedly feature a revamped search engine with better algorithms.


Google set to float and offer shares to all - Read more Here

Ensure you increase traffic to your website &

  • IT/Internet legal issues - A guide to distance selling

Under European-wide distance selling legislation, businesses trading electronically must provide information relating to key contractual terms, contact details for customer complaints, warranties, guarantees and so on.

Read more from the DTI Here

  • Latest virus news - Check live virus info here

Ensure you keep up to speed with the necessary updates right here! 

Sasser internet worm attacks unpatched PCs

Brought to you in conjunction with Sophos Anti Virus - Click Here for live info on the latest viruses and hoaxes or go to

If you use a computer whether it be standalone or on a network, you need to protect your system! Good protection is achieved by having a security policy which incorporates regular Operating System updates, deploying Anti Virus software and installing a Firewall.

OS updates can be obtained from Microsoft at and affordable Anti Virus and firewall software/hardware is available from various suppliers so there really are no excuses for being caught out. 

Please be certain you take the necessary steps to ensure against compromising your network.

Read more Here

  • Fast Fact - Internet is catching up with other media!

The Internet has risen to third place behind TV & Radio in the most used media! With BT indicating that most of the UK will have access to Broadband services early in 2005, this fast connectivity is vital to the maturity of the online medium.

Members Only - This section of our Newsletter is not published on our website and is for existing clients only. If you are not an existing client but would like a full copy please click Here to request such.

  • Online Marketing

  • Services, updates & upgrades

  • FREE & Other useful Software

Contact list for Sure Communication

Sales Enquiries -

Technical Enquiries -

General Enquiries -

Accounts Enquiries -

Telephone: 0800 074 8575

Fax: 0800 074 8570

For your information!

There is a restricted copy of this Newsletter on our Web Site under the Latest News heading on the intro page at

Please pass this link on to anyone you feel may benefit. Thank you.


We value our customers and respect your privacy. Your personal information is held in the strictest confidence. We do not sell, trade, or rent our mailing list, phone numbers, or e-mail addresses and we operate an anti-spamming policy - Read our Privacy Policy Here

Sure Communication ( Limited

Registered in England 4189399 VAT Registration No: 712 0003 16

Registered Office: 3 Jesse Terrace, Reading, Berks RG1 7RS