Sure Communication ( Ltd web development, hosting and management. Parallel House, 32 London Road, Guildford, Surrey, GU1 2AB. t:0800 074 8575 f:0800 074 8570

Newsletter Dec/Jan 2006/2007 Issue 53S

This edition looks at:

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  • A look back at 2006, a look forward to 2007

2007 will be a landmark year for us as it marks our 10th year in business! 2006 proved to be a challenging year with the Web experiencing phenomenal growth in just about every way! This has confirmed our decision at the beginning of 2006 to invest further in better quality networks, new partners and people. This course of action was essential in ensuring a stable platform for the many mission critical services we now provide. 2006 from our point of view was when the Web really came of age particularly with increased interaction and the careful use of Web 2.0 technologies.

IMRG, the e-retail body, said online sales over the Christmas trading period - the 10 weeks to December 24 - were expected to have soared 50% to £7.5bn dubbing the phrase Ďit has been an online Christmasí. An example of this was experienced when we launched a retail ecommerce site in November, which received orders from day one and saw a rapid build up to Christmas!

We continue to develop our Content Management System (CMS Pro) with associated services and welcome any feedback or requirements you may have which can be submitted via the wish list facility in your Admin Centre. If we see a common element requested, we will endeavour to incorporate it knowing it likely that many other customers will be requiring the same. With our systems primarily being software developed in house, or Open Source, coupled with managed hosting, we offer greater flexibility to give solutions tailored to match requirements as closely as possible with minimal compromise & ease of use. An example of this in that Email marketing just became easier with our CMS Pro integrating more closely with Mail Manager allowing shared graphics and rich media email.   

With the combination of such systems and online marketing services, clients benefit from a powerful suite of online utilities for maximizing returns.

Thoughts will be turning to development and promotional strategies for the coming year and we will keep you informed of emerging techniques well in advance via our Newsletters, exclusive client bulletins and within your Admin Centre so keep an eye out for further updates.

To recap on some of the trends and figures referred to last year, it is interesting to note:

  • There are 1.09 Billion Web users worldwide.
  • state at Sept 2006 there were 37.6 million total Internet users in the UK and according to Point Topic, 13.1 million high-speed Internet users now subscribe in the UK up from 9.8 million in 2005.
  • Websites are embracing rich media such as Video via Web & Pod Casts helped by the growth in broadband users globally.
  • 3G (Mobile Broadband) has continued to develop but again has suffered a slow take-up due to poor coverage and complexity of usage.
  • Mobile TV seems popular during tests but again as predicted, reliable access is an issue.
  • 2006 was big for Blogging and Video, particularly Pod Casts with them being relatively cost effective to produce and distribute.
  • IPTV (Internet Protocol Television) being a subject ISPís and Satellite service providers are concentrating on providing in the run up to 2010.
  • Social networks continue to be big for dating, making friends, professional networking and sharing interests.
  • Email has again suffered reduced response rates partly due to ISP's now adopting tough Anti-Spam measures to the point of blocking email, which contain images but a study from Jupiter Research found that business owners who segmented their lists according to what customers bought or where they clicked on the website, and other collected information improved their conversion rates by up to 355% -- and increased their revenues by an amazing 781%!.
  • Affiliate Marketing, Web Positioning (Search Engine Optimisation) & PPC (Pay Per Click) is now becoming a key part of the marketing mix as the web continues to attract increased marketing spend.

So things are looking exciting for 2007 and in preparation, many of our existing clients have taken up a 3 year support and hosting option, payable monthly, which includes large bandwidth allocation, particularly useful for Pod & Web Casts. We will be contacting existing clients at renewal time with the opportunity to take advantage of this option.

I hope the above information gives food for thought and on this note we very much look forward to working with you in the coming 12 months, so here's wishing you a Happy, Healthy & Prosperous 2007.

Best regards

David Morgan (Managing Director)

Sample ALL the latest online products & services driving the success of the web projects Sure Communication are involved with, by clicking Here

  • Search Engine News - Conversion rates for paid search (PPC) only just higher than Organic

Analytics firm WebSideStory study of B2C eCommerce sites from January - August 2006. revealed that paid search (PPC) had an average order conversion rate of 3.4% while that for Organic was 3.13%. The survey analysed more than 57 million search results to 20 major B2C eCommerce websites. "The bottom line is that marketers need to optimise both to achieve maximum results" said Heather Lloyd-Martin chair of the Direct Marketing Association's Search Engine Marketing Council. 

The above statement backs up our recommended search strategy Web Positioning & PPC

  • Latest Virus News - Check live virus info here

Ensure you keep up to speed with the necessary updates right here! 

Brought to you in conjunction with Sophos Anti Virus - Click Here for live info on the latest viruses and hoaxes or go to

If you use a computer whether it be standalone or on a network, you need to protect your system! Good protection is achieved by having a security policy which incorporates regular Operating System updates, deploying Anti Virus software and installing a Firewall.

OS updates can be obtained from Microsoft at and affordable Anti Virus and firewall software/hardware is available from various suppliers so there really are no excuses for being caught out. 

Please ensure you take the necessary steps to ensure against compromising your network.

Read more Here

  • Fast Fact - 37.6 Million (62.5%) of the UK population now online 

37.6 Million or 62.5% of the UK population were now online as at September 2006.  

Source: Internet World Stats

  • FREE & Other useful Software

We have selected the best FREE and other useful online software.   

For further info/download please click Here

Members Only - The following section of our Newsletter is not published on our website and is for existing clients only. If you are not an existing client but would like a full copy please click Here to request such.

  • Online Marketing
  • Services, Updates & Upgrades

Contact us Here online or as follows;

Sure Communication, Parallel House, 32 London Road, Guildford, Surrey  

FREEphone: 0800 074 8575 or 01483 299295 FREEfax: 0800 074 8570 or 01483 299296

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Sure Communication ( Limited
Office address: Parallel House, 32 London Road, Guildford, Surrey GU1 2AB
Registered in England 4189399 VAT Registration No: 712 0003 16
Registered Office: 3 Jesse Terrace, Reading, Berks RG1 7RS

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Sure Communication ( Ltd web development, hosting and management. Parallel House, 32 London Road, Guildford, Surrey, GU1 2AB. t:0800 074 8575 f:0800 074 8570