Sure Communication ( Ltd web development, hosting and management. Parallel House, 32 London Road, Guildford, Surrey, GU1 2AB. t:0800 074 8575 f:0800 074 8570

Newsletter Oct/Nov 2007 Issue 58S

Dear #first_name#, this edition looks at:

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We hope you enjoy this latest copy of our Newsletter.


David Morgan

David Morgan (Managing Director)

  • Web utilities you should not be without - Affiliate Marketing continues at pace

The Affiliate Marketing Merchants Report 2007, published by E-consultancy in association with, is based on an online survey of 239 UK merchants carried out in August and September 2007.

The merchants surveyed cover a range of sectors, with Financial Services, Retail and Travel the best represented. The report paints a picture of a thriving UK affiliate marketing industry set for continued and strong growth. On average, UK merchants involved in affiliate marketing drive 16% of their online sales via this channel. Furthermore,

More than two thirds of responding organisations (67%) are now getting more sales from affiliate marketing than they were two years ago.

Almost four out of five respondents (78%) say their organisations are spending more on affiliate marketing than they were two years ago, compared to only 7% who say they are now spending less. The same proportion (78%) said they expected to be spending more on affiliate marketing in two years' time.

Half of responding organisations expect to have more employees managing this channel in 2009 compared to only 4% who expect to have fewer employees involved.

Affiliate marketing is seen by merchants as the most cost effective channel for driving customer acquisition. The overwhelming majority of UK merchants (95%) say that it is either 'very cost-effective' or 'quite cost-effective'.

The next most cost effective channels are paid search and then email marketing which are seen as 'very cost-effective' or 'quite cost-effective' by 90% and 82% of merchants respectively.

Read more Here

Sample ALL the latest online products & services driving the success of the web projects Sure Communication are involved with, by clicking Here [ ] or contact us on 01483 299295

According to the annual e-business report released by ForeSee Results , Yahoo rates higher in terms of customer satisfaction than Google.

Google's score dropped from 81 last year to 78 in 2007, their second yearly decline in a row, whilst Yahoo raised its score from 76 to 79. (75) posted this year's biggest increase and the biggest decline, down more than 9% to 67. (75) is up only one point this year.

Yahoo suffered when the site underwent a major upgrade as it took a while for users to feel confident with the new look and new tools and to learn how to use it effectively. Yet even more important than Yahoo's first lead over Google is the trend of their scores moving in opposite directions, Yahoo! may be in for a real turnaround in the next year.

Source: ForeSee Results

  • Latest Virus News - Check live virus info here

Ensure you keep up to speed with the necessary updates right here! 

Brought to you in conjunction with Sophos Anti Virus - Click Here [ ] for live info on the latest viruses and hoaxes or go to

If you use a computer whether it be standalone or on a network, you need to protect your system! Good protection is achieved by having a security policy which incorporates regular Operating System updates, deploying Anti Virus software and installing a Firewall.

OS updates can be obtained from Microsoft at and affordable Anti Virus and firewall software/hardware is available from various suppliers so there really are no excuses for being caught out. 

Please ensure you take the necessary steps to ensure against compromising your network.

Read more Here [ ]

  • Fast Fact - email overtakes direct mail by volume 

Email marketing has overtaken print direct mail by volume for the first time, as companies maximise the targeting and cost saving potential of digital direct marketing.

The average number of emails rose by 50 per cent in the last quarter, according to the Direct Marketing Association (DMA) email benchmarking report. Email marketing volume is set to grow by another third while direct mail expenditure continues to rise, volumes have decreased over the past year as multi-channel integrated campaigns are delivered.

Most marketers, however, believe that a combination of print and online is the best approach to direct campaigns.

Source: Direct Marketing Association (DMA)

Boost your email campaigns by clicking Here

FREE & Other useful Software

We have selected the best FREE and other useful online software.   

Featured this issue is Spam Arrest which protects your mailbox from unwanted SPAM - For further info/download click Here

For further info/download please click Here [ ]

Members Only - The following section of our Newsletter is not published on our website and is for existing clients only. If you are not an existing client but would like a full copy please click Here [ ] to request such.

  • Online Marketing

  • Services, Updates & Upgrades

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Sure Communication ( Ltd web development, hosting and management. Parallel House, 32 London Road, Guildford, Surrey, GU1 2AB. t:0800 074 8575 f:0800 074 8570