Sure Communication (sur.co.uk) Ltd web development, hosting and management. Parallel House, 32 London Road, Guildford, Surrey, GU1 2AB. t:0800 074 8575 f:0800 074 8570 www.sur.co.uk e:info@sur.co.uk

Newsletter Dec/Jan 2007/2008 Issue 59S


This edition looks at:

2007 marked our 10th year in business and in true form was an interesting and challenging one with our network serving up approximately 10 million page views during the last 12 months! Our hosted services were as reliable as ever with server uptime at 100% with site downtime at a minimum, being when we were undertaking scheduled maintenance. Thank you to the support of our clients and here's to our next decade!

To kick things off we have information that can double online conversions from your ecommerce site! 
This information is only available to our customers via the online marketing section below.   

Many of our customers are now reliant on the web services we provide and based on our performance in 2007 we are supremely confident with the infrastructure we have in place. With that in mind, we continue to develop our web services and welcome any feedback or requirements you may have which can be submitted via the 1 minute client survey within your admin centre.

To recap on some of the trends and figures referred to last year, it is interesting to note that there has been a general amplification of what we highlighted last year as opposed to 'new' and we believe this is set to continue, namely:

  • There are now 1.2 Billion Web users worldwide, up 10% on this time last year.
  • InternetWorldStats.com state there were 40 million total Internet users in the UK up from 37.6 with 14.3 million high-speed Internet users subscribed, up from 13.1 million in 2006.
  • Websites continue to embrace rich media such as Video as advertising via this medium takes off.
  • Mobile web is set to explode (sound familiar!) helped by connection speeds set to be revolutionised via 3GSM or Universal Mobile Telecommunications System (UMTS).
  • Search marketing continues its growth as digital media becoming more mainstream with local search offering more relevant results. 
  • Blogging and Video continued to explode in 2007 with relatively low production & distribution costs.
  • IPTV (Internet Protocol Television) continues to develop with 40 million worldwide IPTV subscribers predicted by 2010 and is being looked at by many companies as the next great frontier because of the freedom it gives users.
  • Social networks continue to be big for dating, making friends, professional networking and sharing interests with Facebook, Bebo & MySpace being the 3 pillars although they still need to produce returns.
  • Email continues to suffer declining conversion rates due to ISP's and businesses trying to combat the menace of SPAM email but when targeted intelligently still offers good returns.   
  • Affiliate Marketing, Web Positioning (Search Engine Optimisation) & PPC (Pay Per Click) is now a key part of the marketing mix as the web continues to attract increased marketing spend which is expected to be more apparent in light of an economic downturn.

So, amid the doom & gloom of the credit crunch and economic slowdown, things are looking really exciting for digital media in 2008 and in preparation, many of our existing clients have taken up our extended support and hosting options, which includes large bandwidth allocation, particularly useful for Pod & Web Casts.

I hope you enjoy this newsletter and we very much look forward to working with you in the coming 12 months, so here's wishing you a Happy, Healthy & Prosperous 2008.

Regards

David Morgan

David Morgan (Managing Director)

Don't put your business at risk with inferior hosting & support! If you do not receive this level of service and proactive support from your existing web developers or ISP then you need to talk to us FREE on
0800 074 8575 or contact us Here [ http://www.sur.co.uk/enquiry.html ]


Ross Dunn of StepForth SEO News Blog has recently written an interesting article for those interested in their troubleshooting their Search Engine Rankings. Of course, those who do not have the time or inclination can ask us to do this for you b y clicking Here [http://www.sur.co.uk/webpositioning/]

Source: StepForth SEO News Blog

Read more Herehttp://news.stepforth.com/blog/2008/01/how-to-troubleshoot-dropped-search.php ]


  • Latest Virus News - Check live virus info here

Ensure you keep up to speed with the necessary updates right here! 

Brought to you in conjunction with Sophos Anti Virus - Click Here [ http://www.surco.co.uk/whatsnew/index.html ] for live info on the latest viruses and hoaxes or go to www.sur.co.uk/whatsnew/index.html

If you use a computer whether it be standalone or on a network, you need to protect your system! Good protection is achieved by having a security policy which incorporates regular Operating System updates, deploying Anti Virus software and installing a Firewall.

OS updates can be obtained from Microsoft at http://v4.windowsupdate.microsoft.com/en/default.asp and affordable Anti Virus and firewall software/hardware is available from various suppliers so there really are no excuses for being caught out. 

Please ensure you take the necessary steps to ensure against compromising your network.

Read more Here [ http://www.sophos.com/virusinfo/topten/ ]


  • Fast Fact - 65% of the UK, nearly 19% of the worldwide population are online

There are currently an estimated 1,244,449,601 Internet users worldwide (representing about 18.9% of the population worldwide), according to statistics updated on 30th September 2007 by Internet World Stats. This represents an increase of 244.7% compared to 2000

Source: Internet World Stats


FREE & Other useful Software

We have selected the best FREE and other useful online software.   

For further info/download please click Here [ http://www.surco.co.uk/freeandusefulsoftware.html ]


Members Only - The following section of our Newsletter is not published on our website and is for existing clients only. If you are not an existing client but would like a full copy please click Here [ http://www.sur.co.uk/enquiry.html ] to request such.


  • Online Marketing


  • Services, Updates & Upgrades


Contact us Here online or as follows; [ http://www.sur.co.uk/enquiry.html ]

Sure Communication, Parallel House, 32 London Road, Guildford, Surrey  

FREEphone: 0800 074 8575 or 01483 299295 FREEfax: 0800 074 8570 or 01483 299296

For your information!

There is a restricted copy of this Newsletter on our Web Site under the Latest News heading on the intro page at http://www.sur.co.uk/published.phtml

Please pass this link on to anyone you feel may benefit. Thank you.

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Sure Communication (sur.co.uk) Limited
Office address: Parallel House, 32 London Road, Guildford, Surrey GU1 2AB
Registered in England 4189399 VAT Registration No: 712 0003 16
Registered Office: 3 Jesse Terrace, Reading, Berks RG1 7RS


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Sure Communication (sur.co.uk) Ltd web development, hosting and management. Parallel House, 32 London Road, Guildford, Surrey, GU1 2AB. t:0800 074 8575 f:0800 074 8570 www.sur.co.uk e:info@sur.co.uk