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Newsletter Dec/Jan 2008/09 Issue 65S

This edition looks at:

 A look back at 2008, a look forward to 2009 

 Search Engine News -  The UK search market is expected to continue to grow 

 Latest Virus News - Check live virus info here

 Fast Fact - Britons spend 28% of their free time online   

 FREE & Other useful Software

 Online Marketing, Services & Software - This section is for existing clients only

 Online Marketing  

 Services, Updates & Upgrades

2008 proved to be the year of financial meltdown turning to economic crisis, leaving us staring recession in the face and of course the media made sure we all knew about it blow by blow!

So, amongst all this doom and gloom comes opportunity and I am pleased to report that many of our clients experienced record levels of business via their website. Our hosted services were as reliable as ever with server uptime at 100% with site downtime at a minimum, being when we were undertaking scheduled maintenance.

To kick things off we have a summary of what are great online marketing techniques including information that can help double your online conversions!
Read the online marketing section below (clients only). Hot News

The web systems we provide are relied upon by our customers for ordering sports cars, insurance, telephony services, publications and luxury goods to name a few and once again we are supremely confident with the infrastructure we have in place. If you are looking for a company to trust your online business with then look no further!

To recap on some of the trends and figures referred to last year, it is interesting to note that there has been a general amplification of what we highlighted in 2007 and we believe this is set to continue, namely:

  • As at 30th June 2008 there were 1.46 Billion Web users worldwide, up nearly 20% on the previous year.
  • InternetWorldStats.com states there were 41.8 million total Internet users in the UK (68.6% of the population) up from 40 million.
  • Rich media such as Video is booming as advertising via this medium continues to grow, helped by faster broadband speeds (Up To 50 Mbps) now becoming available in the UK.
  • Mobile web is maturing but remains restricted to being really effective in bigger cities. 
  • Search marketing continues its growth with local search offering more relevant results. 
  • Blogging and Video particularly via social networking sites continued to explode in 2008 with relatively low production & distribution costs.
  • IPTV (Internet Protocol Television) continues to develop confirmed with the runaway success of the BBC iPlayer
  • Social networks continue to be big for dating, making friends, professional networking and sharing interests and still revenue generation continues to evade the marketers of these sites.
  • Email continues to suffer declining conversion rates due to ISP's and businesses trying to combat the menace of SPAM
  • Affiliate Marketing, Web Positioning (Search Engine Optimisation) & PPC (Pay Per Click) continues to be a key part of the marketing mix as the web continues to attract increased marketing spend which is expected to be more apparent in the economic downturn. More emphasis will also be put on measurement of effectiveness as businesses seek more bang for their buck! 

So, amid the doom & gloom, things are looking good for digital media in 2009 and in preparation, many of our existing clients have taken up our extended support and hosting options, which includes large bandwidth allocation, particularly useful for video and Web Casts.

I hope you enjoy this newsletter and we very much look forward to working with you in the coming 12 months, so here's wishing you a Happy, Healthy & Prosperous 2009.

Regards

David Morgan

David Morgan (Managing Director)

Don't put your business at risk with inferior hosting & support! If you do not receive this level of service and proactive support from your existing web developers then you need to talk to us FREE on 0800 074 8575 or contact us Here [ http://www.sur.co.uk/enquiry.html ]

  Search Engine News - The UK search market is expected to continue to grow  

The UK search market remains buoyant and is expected to continue to grow albeit slower than previous years due to financial constraints. A tougher economic environment also means there will be more analysis of results to maximise effectiveness of campaigns.

Make the most of your online marketing budget Here [http://www.sur.co.uk/webpositioning/]

 Latest Virus News - Check live virus info here

Ensure you keep up to speed with the necessary updates right here! 

Brought to you in conjunction with Sophos Anti Virus - Click Here [ http://www.sur.co.uk/whatsnew/index.html ] for live info on the latest viruses and hoaxes or go to www.sur.co.uk/whatsnew/index.html

If you use a computer whether it be standalone or on a network, you need to protect your system! Good protection is achieved by having a security policy which incorporates regular Operating System updates, deploying Anti Virus software and installing a Firewall.

OS updates can be obtained from Microsoft at http://v4.windowsupdate.microsoft.com/en/default.asp and affordable Anti Virus and firewall software/hardware is available from various suppliers so there really are no excuses for being caught out. 

Please ensure you take the necessary steps to ensure against compromising your network.

Read more Here [ http://www.sophos.com/virusinfo/topten/ ]

 Fast Fact - Britons spend 28% of their free time online

According to an international poll of 27,500 internet users (including around 2,500 Britons) has revealed we spend 28% of our spare time surfing the web.

Read more Here [http://www.which.co.uk/news/2009/01-jan/britons-spend-28-of-their-free-time-online-165835.jsp]

Source:TNS/ Which 

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 FREE & Other useful Software

We have selected the best FREE and other useful online software. 

Featured this time round is Jing which is FREE software that adds visuals to your online conversations. For further info/download click Here [http://www.jingproject.com/]

For further info/download please click Here [http://www.surco.co.uk/freeandusefulsoftware.html]

Members Only - The following section of our Newsletter is not published on our website and is for existing clients only. If you are not an existing client but would like a full copy please click Here [ http://www.sur.co.uk/enquiry.html ] to request such.

Online Marketing

 Services, Updates & Upgrades

Contact us Here online or as follows; [ http://www.sur.co.uk/enquiry.html ]

Sure Communication, Parallel House, 32 London Road, Guildford, Surrey  

FREEphone: 0800 074 8575 or 01483 299295 FREEfax: 0800 074 8570 or 01483 299296

For your information!

There is a restricted copy of this Newsletter on our Web Site under the Latest News heading on the intro page at http://www.sur.co.uk/published.phtml

Please pass this link on to anyone you feel may benefit. Thank you.

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