Sure Communication ( Ltd

web development, hosting & management
for corporate and commercial
internet presence


Newsletter December 2002 / January 2003 Issue No 29

This edition looks at:

  • A look back at 2002 - Time for reflection
  • Products and services for 2003
  • Search engine news - New announcements
  • IT/Internet legal issues - The Data Protection Act
  • Latest virus news - Keep vigilant and safeguard your business in 2003
  • Fast Fact - UK consumers take to the Internet!
  • Services upgrade - This section is for existing clients only

If you do not receive this level of service and proactive support from your existing web developers then you need to talk to us FREE on 0800 074 8575 or mail us on

  • A look back at 2002 - Time for reflection

With 2002 being a particularly tough year financially for many companies, Sure Communication continued to work with our clients to ensure that they maximised the return on investment from their online projects.

We were delighted that most of our clients' visitor numbers showed a marked increase over the previous year proving that a combination of improved website design and content management together with a concentrated on-line marketing campaign can reap rewards.

2002 was undoubtedly the year when broadband finally came to town. With Tony Blair's announced vision of a 'Broadband Britain' and a push from last quarter advertising, the UK now has the fastest broadband growth rate in Europe. Encouraged by recent figures that 34 Million UK Internet users were now on-line confirmed further growth and acceptance that the Web has its place. The estimated global Internet population is now beyond 665 Million according to eTForecasts.

Our wish for 2003 is that broadband availability and take up continues to grow, together with improved wireless and mobile connectivity such as Bluetooth/3G & GPRS access, as it is crucial to the continued success of web services.

Below is a summary of the key products & services available to make your on-line presence more profitable. We wish you all a Happy, Healthy and Prosperous 2003!

  • Products and services for 2003

Online Marketing & Tools

Web Positioning - Paid for search engine subscriptions for that no 1 place!

Pay Per Click search engines - Paid for performance with instant placings!

Interactive - Presentations and business cards have more impact and make more of an impression! - & the Interactive Business Card

Content Management System (CMS) - Take more efficient control of the content on your site, keeping it fresh and interactive thus improving the visitor experience!

Having always taken the view of giving as much control of a web site and its content to the site owner, new developments here allow us to offer a level of control to sub menu level using a simple WYSIWYG (What You See Is What You Get) on-line editor. If you use Microsoft Word you can use our new system!

LinkSure - Combat those broken links, particularly external links you have no control over by utilising LinkSure, our Broken Link Checking Service.

Affiliate Marketing - your own on-line sales force without the expense. You only pay a commission when you have completed a sale i.e. you only pay for advertising that's generating sales, not impressions or click-throughs.

NetCall 800 - Web Telephony with instant communication via telephone for a visitor who may have a query when just about to place an order.

Mail Manager - Build an opt-in email list, see it grow automatically when linked to your website, then mail them personally in seconds with this powerful on-line mail management system which links to any website.

Interstitial Windows - Pop-up or Pop under your sales message for instant attention.

Post Code Anywhere - Increase enquiries and orders with swift online form completion

  • Search engine news - New announcements

Two new product oriented search services to the web have recently been announced. Ask Jeeves have signed a partnership with comparative shopping site to create an branded shopping service focusing on entertainment and business related product offerings.

Google have also launched a new search feature dubbed "Froogle" and designed to function as a searchable index of product information from a wide range of on-line stores. These new shopping services borrow popular features like price comparison and topical product listings from their predecessors, whilst seeking to add their own style and uniqueness to product searches.

Ensure you increase traffic to your website &

  • IT/Internet legal issues - The Data Protection Act

The Data Protection Act 1998 came into force on 1 March 2000 but many companies are still unaware of its implications. It regulates the holding and processing of personal data, that is information relating to living individuals, which is held either on computer or in some cases in manual form.

Anyone processing personal data must comply with the eight enforceable principles of good practice. If you hold any information on individuals and need to check that you are complying with the law, then comprehensive information can be found at

  • Latest virus news - Keep vigilant and safeguard your business in 2003

2002 has seen many damaging viruses (and hoaxes) disrupting business and wasting time and money! However, if you keep your anti-virus software up to date, install and maintain an updated firewall, and constantly patch your software, you can safeguard yourselves (go to Microsoft's Windows update site and apply the patches). Of course, you should never open executable attachments if you're not entirely sure of the contents and businesses should block executable attachments anyway.

Brought to you in conjunction with Sophos Anti Virus - and QIC Systems who are a recognised reseller for Sophos Anti Virus products - Click here for a live feed

  • Fast Fact - UK consumers take to the Internet!

Dec 2002: UK consumers spent over £1 billion on on-line purchases last month, according to the Interactive Media in Retail Group (IMRG).

Over the period July to September 2002, 11.4 Million households in the UK were connected to the Web.

According to the Office of National Statistics, there was an 8.8 percent rise in the number of subscriptions to the Internet in the UK between October 2001 and October 2002.

Members Only - This section of our Newsletter is not published on our website and is for existing clients only.

  • Services upgrade

Contact list for Sure Communication

Sales Enquiries -

Technical Enquiries -

General Enquiries -

Accounts Enquiries -

Telephone: 0800 074 8575

Fax: 0800 074 8570

For your information!

There is a restricted copy of this Newsletter on our Web Site under the Latest News heading on the intro page at

Please pass this link on to anyone you feel may benefit. Thank you.


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Sure Communication ( Limited

Registered in England 4189399 VAT Registration No: 712 0003 16

Registered Office: 3 Jesse Terrace, Reading, Berks RG1 7RS