Sure Communication (sur.co.uk) Limited

Newsletter June / July 2001 Issue No 20 ****************************************************************************************************************************** This Edition looks at:

Improving the productivity of your site with sure tools!

POP UP/INTERSTITIAL - SET TO CHALLENGE THE BANNER AD!

 MAIL MANAGER - OUR NEW VERSION OF MAIL MANAGER IS HERE!

 LEGAL - IT/INTERNET LEGAL ISSUES * NEW SECTION * - DOMAIN NAME CYBERSQUATTERS DO NOT GIVE A DOT COM!

 FAST FACT - UK WEB TRAFFIC INCREASES 3 FOLD IN LAST 12 MONTHS.

If you do not receive this level of service and pro-active support from your existing web design agency/developer then you need to talk to us FREE on 0800 074 8575 or info@sur.co.uk

 MEMBERS ONLY - THIS AND THE FOLLOWING SECTIONS ARE FOR OUR EXISTING CLIENTS ONLY:

WHAT SOFTWARE ARE YOUR SITE VISITORS USING AND WHY YOU SHOULD KNOW? - WE HAVE THE ANSWERS!

REDUCE UNWANTED E-MAIL - HERE'S HOW!

FEEDBACK - TALK TO US! ****************************************************************************************************************************** In this issue we will be providing hot news and information on additional ways of making your site more profitable.

 Read on............but please note that some of the services described in this Newsletter are applicable for existing clients only.

Our last Newsletter featured Realnames (You can register your Real Name online at www.realnames.com).

If you would like further information on the products and services of Sure Communication please contact us here info@sur.co.uk or visit our site at www.sur.co.uk ****************************************************************************************************************************** POP UP/INTERSTITIAL - SET TO CHALLENGE THE BANNER AD!

With typical banner response rates down as low as 0.5%, new methods are being created to capture the eye of site visitors. The pop up requires an action by the user and our own tests have shown an amazing initial 6% response rate. This compares to the response rates achieved by early adopters of banner ads.

As web developers we offer site owners the opportunity to implement this form of online marketing with the ability to allow you to modify and update the content within these pop up windows as often as you wish.

See it in use on our site at www.sur.co.uk together with a full demonstration at www.sur.co.uk/demo/pop ****************************************************************************************************************************** MAIL MANAGER - OUR NEW VERSION OF MAIL MANAGER IS HERE!

With OPT-IN e-mail still proving to be the most effective online marketing method, we have enhanced our online Mail Management programme offering features such as customised mail together with the option to send text and html based mail quickly and easily.

One of the benefits of Mail Manager is the ability to integrate with your Web Site allowing visitors to automatically sign up (opt in) for any given product or service. The prospect/mailing list continually grows giving site owners the opportunity to contact those, within any given list, in future with any related product offer or service information.

This when linked to a pop up/interstitial window gives a very cost effective and powerful online marketing system.

See it at www.sur.co.uk/demo/mailmanager ****************************************************************************************************************************** LEGAL - IT/INTERNET LEGAL ISSUES * NEW SECTION * - DOMAIN NAME CYBERSQUATTERS DO NOT GIVE A DOT COM!

We have introduced this new section with information on the latest online legal issues kindly provided by Thomas Lowry (Head of IT Law) at Herrington & Carmichael-Solicitors. Web: www.herrington-carmichael.com e-mail: otl@herrington-carmichael.com Tel: 01276 686222

Retail chains and other businesses are increasingly becoming victims of cybersquatters who register Internet Domain Names for profit and then attempt to sell those names to someone else.

The question of intellectual property rights in a Domain Name is proving to be a nightmare for some businesses. If you thought that cybersquatting for the best Domain Names is over, you are in for a shock.

Courts have recognised that certain Domain Names, identical or similar to trade marks can be used in a non-infringing way. Domain Name registration remains a grey area in legal terms. Even if a company owns a business name there are no guarantees that the courts will permit that company to continue using a Domain Name.

The World Intellectual Property Organisation has responded to requests to look further at stamping out bad faith Domain Name registration. A set of proposals is expected during the first half of 2001.

Businesses who have registered Domain Names are advised to take specialist advice should they receive letters from registered trade mark owners, alleging that they have infringed their trade marks or are offered for sale Domain Names registered by cybersquatters. ****************************************************************************************************************************** FAST FACT - UK WEB TRAFFIC INCREASES 3 FOLD IN LAST 12 MONTHS.

According to figures recorded by LINX (the London Internet Exchange), 360 000 e-mail messages are now being sent every SECOND in Britain. UK web traffic is three times the level recorded in early 2000. This increase reflects the rise in home use and unmetered Internet access. It?s worth noting however that the slow adoption of broadband access (i.e. ADSL) when comparing the UK to other European countries, is mainly due to lack of infrastructure, as demand is overwhelming! ****************************************************************************************************************************** MEMBERS ONLY - THIS SECTION OF THE NEWSLETTER IS NOT PUBLISHED ON OUR WEB SITE AND IS FOR OUR EXISTING CLIENTS ONLY. ****************************************************************************************************************************** WHAT SOFTWARE ARE YOUR SITE VISITORS USING AND WHY YOU SHOULD KNOW? - WE HAVE THE ANSWERS! ****************************************************************************************************************************** REDUCE UNWANTED E-MAIL - HERE'S HOW! ****************************************************************************************************************************** FEEDBACK - TALK TO US!

We encourage feedback whether positive or negative, please contact us at feedback@sur.co.uk or call FREE on 0800 074 8575 with your views or ideas on how we may improve our service to you. ****************************************************************************************************************************** CONTACT LIST FOR SURE COMMUNICATION.

Sales Enquiries - sales@sur.co.uk

Technical Enquiries - support@sur.co.uk

General Enquiries - info@sur.co.uk Accounts Enquiries - accounts@sur.co.uk

Telephone: 0800 074 8575 Fax: 0800 074 8570

For your information. There is a restricted copy of this Newsletter on our Web Site under the Latest News heading on the intro page at www.sur.co.uk/whatsnew/newsletter.html Please pass this link on to anyone you feel may benefit. Thank you.

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