SurCentral: For Complete Business Management
SurCentral replaces the need for multiple disconnected systems by bringing everything together into one powerful, integrated platform. Instead of juggling separate tools for CRM, PRM, marketing, production management, direct sales, and channel sales, the portal consolidates them into a single, user-friendly dashboard. This all-in-one solution gives you complete visibility and control across your business, from customer engagement and sales performance to stock, service, and partner activity. Designed to streamline workflows, eliminate duplication, and enhance data accuracy, SurCentral is the smart way to simplify operations and make better, faster decisions at every level.
Designed to Deliver Results
SurCentral is proven to deliver significant results across multiple areas of operation. Clients have experienced over 3600 hours saved annually by reducing manual administration and automating complex workflows. This efficiency extends through sales, order fulfilment, service management, and partner support, delivering faster outcomes with less resource. Real-time visibility across teams, regions, and supply chains ensures operations stay aligned and responsive. The portal also eliminates errors common with manual data entry through seamless integration with CRM, ERP, and telephony platforms. This creates a smarter, leaner environment where decisions are quicker, service is stronger, and performance is consistently improved.
Built for All Business Types
SurCentral is a flexible solution designed to suit a wide range of industries and business models. In the technology and SaaS sector, it helps centralise lead management, automate renewals, and enhance partner support. For manufacturers and engineers, it consolidates stock control, warranty processes, and service requests into a single hub. Retail and distribution businesses benefit from franchise and performance tracking, ensuring brand consistency across locations. Automotive users can manage vehicle and parts ordering, live stock updates, and aftersales efficiently. For partner and channel-led organisations, the portal delivers marketing assets, campaign tools and performance analytics in real time.
Smart, Scalable, Secure
Designed to grow with your business, SurCentral offers smart, scalable capabilities that adapt to your needs. Its customisable dashboards allow each team or department to work within tailored workflows and data views, ensuring clarity and focus. Through robust API integration, the portal connects effortlessly to your existing systems, eliminating duplication and ensuring real-time synchronisation. Hosted on a secure cloud infrastructure with 99.94% uptime, you can rely on 24/7 accessibility and operational continuity. Built and supported in the UK, the platform benefits from local technical expertise, fast response times, and a full understanding of your commercial environment.
Poppy Smith, Business Development Lead at MOKE, praised the SurCo team for their hands-on approach, clear communication, and collaboration throughout the development of SurCentral. She described the portal as exactly what the MOKE team had envisioned—intuitive, efficient, and fully aligned with business needs. Now live, the system has been swiftly adopted across MOKE’s global retail network. Key benefits include seamless lead management, integrated reservation processing, and a self-service ordering platform. This has significantly improved operational efficiency, offering secure, controlled visibility for partners and enhancing connectivity across the brand’s sales and aftersales operations.
The SurCentral advantage over Salesforce
Here are key examples of how SurCentral provides significantly more functionality and flexibility compared to Salesforce.
All-in-One Platform vs Modular Add-ons
SurCentral offers a fully integrated all-in-one dashboard, combining CRM, PRM, ordering, service management, marketing tools, lead generation, warranty claims, stock visibility, and aftersales, all under one roof.
Salesforce often requires third-party integrations or additional modules to achieve similar multi-departmental capabilities.
Seamless ERP & MRP Integration
SurCentral integrates directly with ERP and MRP systems, ensuring real-time updates on orders, stock, and product configurators. This improves accuracy and speeds up workflows.
Salesforce typically requires middleware or custom development for equivalent ERP connectivity.
ROI and Efficiency Gains
SurCentral has delivered 3600+ hours of annual time savings at the Morgan Motor Company through automation of order handling, stock checks and communications.
Salesforce offers process efficiency but cannot easily replicate this level of end-to-end industry-specific automation without layered products and services.
Custom-Built Flexibility
SurCentral is fully customisable to specific industry processes, partner needs and brand requirements (e.g. bespoke dashboards, partner performance tracking, ERP integrations).
Salesforce is highly configurable but often requires specialised consultancy for deep customisation, leading to additional costs and time.
Channel, Partner & Retail Network Specific Tools
SurCentral includes tools tailored for partner programs:
- Dealer stock visibility
- Real-time parts availability
- Technical support & warranty handling
- Sales campaign distribution with full brand control
- Push notifications and lead tracking across networks
Salesforce lacks native support for the complex workflows of franchise or dealer networks, relying instead on partner community tools with fewer industry-specific functions.
Built-In Telephony, Text & Communications
SurCentral integrates with Cloud Call and SMS systems, enhancing lead management and dealer contact directly from the portal.
Salesforce can support telephony but often requires licensing and third-party apps (e.g. Twilio, Aircall).
In Conclusion
While Salesforce is widely recognised as the global #1 CRM platform, SurCentral offers a compelling alternative for businesses seeking greater flexibility, deeper customisation and a broader operational scope, all within a single, integrated solution. Unlike Salesforce, which often relies on third-party add-ons and complex configurations to meet specific industry needs, SurCentral is purpose-built for each client to streamline operations across sales, service, marketing, dealer, channel and partner networks. It combines CRM and PRM functionality with direct ERP integration, automated order handling, warranty management, and real-time data visibility, delivering over 3,600 hours of annual time savings in proven implementations for one client alone. UK-developed and fully adaptable to client requirements, SurCentric provides a powerful, cost-effective solution tailored to the unique demands of your business.
Ready to See SureCentric in Action?
If you’re looking to streamline your operations, improve partner engagement, and boost efficiency across your business, SurCentric is the solution. Tailored to your specific needs and designed to integrate seamlessly with your existing systems, it’s already delivering measurable ROI across multiple industries. Whether you’re in manufacturing, retail, technology or automotive, we’d love to show you how it can work for you.
Get in touch today to arrange a no-obligation chat or book a personalised demo. See first-hand how the SurCentric can support your goals and transform the way you work.