Engineers coming from Amazon and Microsoft have announced a new personalised news streaming service to challenge Facebook’s ‘news feed’ service.
Named Wavii, the new service is available via the web or a smartphone app. Working as an automated, algorithm-driven news aggregator, it searches the internet, including news stories tweets and blog entries, and offers the user a customised feed. The software can reportedly process up to 1,000 articles a minute, and can identify rumours and duplicate stories, finally streaming the most relevant information via news feeds.
The competing Facebook news feed is based mainly on users’ status updates and shared content, whereas Wavii highlights what’s happening in world news through the creation of personalised news streams based on data sourced from around the web. The company describes what they do as “making Facebook out of Google.”
The Wavii service is likely to compete with Facebook’s news feed, prompting speculation that it could become a takeover target.