08 Dec UK Shoppers Responding To New Technology
UK shoppers are adopting technology at a faster pace than many other countries, a survey claims. KPMG’s survey suggests that 77% of UK shoppers (compared with 65% globally) would rather buy goods like music, DVDs, books and computer games via the internet.
Only in mobile banking and related services are consumers in the UK behind users elsewhere in the world.
When buying goods or services, the majority of customers worldwide now said that they use social networks such as Facebook and Twitter, and 88% reported having downloaded an app to their mobile.
74% of UK customers were more likely to buy flights or holidays online and 60% had shopped online for groceries.
KPMG surveyed more than 9,000 consumers aged 16 to 65, spread over 31 countries.