06 Dec The Benefits of Online Video for Your Business
Over 27 million people every month watch online videos. Each search engine will rank a business website higher, if it has content rich videos included within it.
Content is still king, but it now comes in many different and effective forms.
The usual media, printed advertisements and company brochures all still have their place but can only include text and graphics. Online videos can include images, graphics, text, sound, presentations and more; making your message and what your company is offering extremely interesting and easy to understand.
Video can greatly increase the brand awareness of your company with an impressive impact.
More and more companies are now experiencing the benefits of utilising online video, because video can dramatically increase your sales both online and offline, and if you’re not already including videos on your website then we highly recommend that you engage this medium if you want to stay up to date or ahead of your competition.
Using online video is a highly effective way of marketing your company; the information that you include within the videos can be used on different platforms across the internet, so you are able to connect with your audience on a greater scale.
When you decide to utilise video as a business marketing tool, it is advised that you use a high quality video production company that can produce each video professionally.
You only want to put out quality videos that reflect your company’s ethos to the millions of people on the internet. Badly produced videos will only have a negative effect on your business reputation.
Your online video can create a more personable experience between you and your clients.
In today’s world many people would prefer to watch a video and then click over to your website than read pages of text. Your videos should be informative, engaging and to the point.
A recent study showed that 40% of people that watch videos online went straight over to the website mentioned in an advertisement and 15% of people then asked for more information about the product or service.
When your online videos are produced well, you will find word of mouth will come naturally. People love to share and tell people about a great product or service that they have discovered.
If you impress your viewers then they will pass the videos on to share with their colleagues, friends and family who could also be interested in your business products and services.
Video is another great way to get your brand in front of more people.
If you are having trouble in thinking what your videos should contain then working with a business that produces videos for online marketing will help you put a successful video campaign together.
So you can really see that by producing excellent online videos for your business with the right content, you not only inform your clients and potential customers of your products and services but you can also entertain them and leave them intrigued to find out more about what your business has to offer.
Please get in touch now for more information regarding online video services for your business marketing.