WhatsApp: Everything you need to know about the pioneering app

WhatsApp: Everything you need to know about the pioneering app

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WhatsApp is, without doubt, one of the most popular mobile applications in the world. There are approximately 2 billion users of the app globally, with around 1.6 billion of those using the app at least once per month. When you consider that there are only around 7 billion people on the entire planet, that’s a staggeringly high number.

It has been available for download since 2009 and has only gone from strength to strength since its release. It initially found an audience because it enabled users, regardless of the smartphone operator or network, to communicate quickly and efficiently. It allowed for the sending of text messages as well as images, links and even documents, and eventually caught the eye of social media giant Facebook, which ended up buying WhatsApp for a colossal US$19 billion in 2014, by far its largest-ever acquisition in terms of financial outlay.

WhatsApp has remained incredibly popular with its userbase since its inception, largely because of its universality, but also because it applies encryption to each message, meaning all conversations remain private unless the users specifically decide to share them. In a world where data and private information are an increasingly hot topic, this is something that many users truly value.

Key pros of WhatsApp

We’ve noted a few of the primary benefits of WhatsApp already in this article, but if you’re wondering about some of the other pros, here are three of the biggest ones.

1. It is incredibly user-friendly

When it comes to creating apps and websites that people will want to use time and again, it’s essential that they are simple to navigate and easy to master. WhatsApp’s beauty is in its straightforwardness.

2. You can share your location

One of the most intelligent WhatsApp features is that it allows users to share their live location with another user (or a group). This means that meeting up with people is incredibly easy and also means that should the individual sharing their location change where they are, the app will keep track and keep all parties involved aware.

3. The video function is superb

WhatsApp has been modifying and enhancing its video call function for a number of years, and it is now one of the best video calling options on the market. Also, it is worth pointing out that the normal call function on WhatsApp is also fantastic, and because the calls utilise Wi-Fi, it is often far clearer than a normal phone call.

WhatsApp functionality has recently been integrated into SurCo CRM, find out more about how this can boost your business’s customer relationship management strategy by contacting us today.

If you would like to discover how SurCo CRM can help you then please get in touch 

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