Despite the constant messages we all receive via the internet that email is dead, recent studies have shown that it is in fact very much alive and should be a large part of your businesses marketing strategy. Email marketing has in fact been ranked as...
Customer experience management or CEM should be at the top of any eCommerce agenda as we progress through 2014. Creating a seamless service for your customers from your front-end to the back-end is now the basic standard in order to remain ahead of the...
Google’s new algorithm named Hummingbird was released on October 3rd and is set to rival Apple's voice search Siri. Obviously Google has released updates over the past couple of years including Panda and Penguin but not since 2001 have they introduced a totally new algorithm....
Content marketing is all about creating and sharing amazing content about your niche. Using creative writing can attract new and potential customers to your website, which means you have the opportunity of converting them into long-term buying customers. Your content marketing needs to relate to...
Search Engine Optimization is extremely important if you have a website, that's regardless if your website is eCommerce or not. However, it is not the same as it was 10 years ago so you can’t use the same practices you may have used back then. Search has...
Google is the ever expanding, ever developing and ever evolving powerhouse of the internet, and they are switching things up to bring new tools to the fore once again. Google now want us to ‘think’ with them, and as they are currently the leading search engine...
Having been in business since 1997 and utilising the brilliance of a CRM to help us manage the operation of our business, just over two years ago we began to look into the benefits of using a web based CRM to give us greater freedom...
As we are coming to the final days of 2012, now is as good a time as any to take a look at the top 5 social media trends of 2012 and what 2013 has in store for you. This year we have seen social media...
Over 27 million people every month watch online videos. Each search engine will rank a business website higher, if it has content rich videos included within it. Content is still king, but it now comes in many different and effective forms. The usual media, printed advertisements and...
There are hundreds and thousands of website hosting packages and suppliers across the world but which one should you choose to support your business website? If you are serious about your business then you need to avoid cheap hosting like the plague. Cheap hosting can be found...