Video Marketing Power

Video Marketing Power

Video Marketing Power We have touched on video marketing in previous blogs but today we want to highlight the importance of video to you because it’s become huge already in 2017 and in 2018 it’s set to explode!

It’s safe to say that the three major focuses for business in 2018 is going to be video, mobile and social. Some people are still kicking and screaming towards the online world but it’s true to say that the digital world is here to stay and more people than ever are setting up home there.

The development in tech and online in just the last 5 years alone have been astounding and the glimpse we have of the future looks set to blow our minds even more in the 5 years ahead!

Video is now how most people like to consume their information. It is now overtaking other advertising media. According to Cisco Systems, by 2021, video alone will make up 82% of online traffic. That means there’s not a lot of time to embrace this powerful medium and make it a part of your marketing plan.

All businesses would benefit from creating engaging video content that shows the audience who your brand is and what it can/will do for them. It can help improve your SEO (Search Engine Optimisation) no end, so ensure you share your videos across your website, social media channels, squeeze pages, and advertising.

As Google now own YouTube, if you embed a YouTube video on your website, Google is more likely to rank your website higher in search results which is something we all want when it comes to SEO. Video on your website keeps visitors on your site for longer helping to create greater engagement.

You will need to ensure you optimise your videos on YouTube with a relevant subject line and informative description with links to your website and instructions to subscribe to your channel. Always include a call to action!

It is reported that well over 50% of businesses worldwide now use video marketing as part of their marketing strategy. It’s the same with anything new that proves its worth, if your competitors are doing it, you probably should be too.

Video is no longer expensive and un-accessible to the mainstream market, if you own a smartphone, you can make a video. However, there’s a little more to it than that if you want it to be impactful and actually give you a wider reach or a return on investment. Conversions can increase by over 75% just by adding a video to your landing page!

If you create a video for your social media channels then it can be a bit more off the cuff because people care more about the message within the video rather than the quality.

Statistics show, videos that describe how a product works increases purchases by over 70%!

There’s a reason that movie production is such big business, it’s because we can’t get enough of what we can see. In the past we didn’t even need to hear to make us go to the ‘picture house’, we were simply amazed by what we saw in silent movies. We’re all visual on some level and even more so in this day and age. We’d all rather someone show us something, it’s quicker to take in and far more engaging than any other medium.

Videos helps you build trust with your audience and customer base. People don’t tend to like what they can’t see. Where there is trust, there are sales. Selling isn’t what it used to be though. People don’t want to be sold to, especially through video, they want to be informed and entertained all in one. Inbound marketing is the future. Of course people want to know about your offer if they want to buy something, they just don’t want to know that you’re trying to sell your products or services to them. As with any content marketing, if you can tell a story and tap into the consumers emotions then you are more likely to gain their trust.

People have become modern day stars through YouTube, Facebook and Instagram simply by making videos. Collecting millions of followers and millions of pounds and dollars along the way all within a handful of years, that’s the power of this life changing medium.

Of course we’re always telling you that mobile is the future, well it just so happens that video is extremely popular with smartphone users. Well over 85% of consumers watch video on their smartphone and video popularity has grown by 100% year on year according to YouTube statistics. Mobile users feel a greater connection to brands through their mobile phones according to Google, are you connecting with them?

Our favourite statistic of all is that including a company intro video increases the click through rate of an email campaign by over 95%! Email is still the best way to market to your audience, if you then include video it takes it to a whole new level. It all comes back to the trust thing.

Trust us when we say that video marketing is going to be huge in 2018 and you need to ensure you work it into your marketing campaign, so you can continue to stand out above all of your competitors online.